Static Imagery Statement of intent

justice theme = blue. blue is pure, unbiased, honest like the legal system.

I made an advertisement for a law firm that I made called Nimmo and Gibson. I chose to advertise the service of a law firm as this field of profession is centred around justice, fairness and truth.

image 1 symbol of the American justice system = lady justice statue it coloured white representing, truth, honesty and of course justice to those who deserve it.

image 2 is a > greater than sign, I have coloured it red as it capitalises on the importance of the GREATER than sign it ties directly into my quote “it’s a mathematical fact” saying symbolically that justice always wins and that’s fact.

image 3 is a gun a symbol of crime and injustice I coloured it black representing corruption, hate, injustice, fear and evil.

together these 3 images come together to create a bold mathematical statement that justice is greater than crime and that whatever you do justice always prevails.

image 4 is my firms logo as this ad revolves around the imaginary firm that i have created as the product i am advertising.

reverse print in white against blue = draws the eye to the quote behind the image.

image 1 of lady justice will be placed on the left third this will draw the eye from left to right.

image 2 will then be placed on the right third.

I will use the three colours of American patriotism the red white and blue this shows the pride behind a system of justice, appeals to patriotism.

quote centred underneath a bold statement and quote from the movie “it’s a mathematical fact” saying its a fact that crime doesn’t pay (“one way or another, your gonna get caught, its a mathematical fact”) and if you want justice served we can give you that if you hire us.

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